ASSOCIATED EVENTS

Building Singapore's Next Iconic Global Brand

Date:
28 August 2024, 16:00 – 17:30 SGT

Venue:
Cassia 3205-3306, Marina Bay Sands Expo & Convention Centre

Target Audience:
Budding Entrepreneurs, Start-ups and SMEs (up to 100 pax)

Organised by International Trademark Association (INTA)

*This event is held in association with IP Week @ SG.

Synopsis

Singapore brands are making waves globally, from banks and airlines to gaming gear, furniture, and fashion. Despite our small size, many of these brands have tackled challenges and gone international. But how do they keep their brand value intact against wannabes and copycats?

Join the International Trademark Association (INTA) for a chill and honest chat with brand owners from two industries that are super popular with youth. We’ll dive into the basics of building a brand and protecting your trademark. Come hang out with us and learn from successful local brands that have made a mark in Singapore and beyond.

Stick around for the IP Week Closing Reception right after – you’re invited!

28 August 2024 | Wednesday

Speakers

ZaheeraHashim.png

Ms Zaheera Hashim
Director and Assistant General Counsel
Procter & Gamble, Singapore

ElaineTan.png

Ms Elaine Tan
Senior Director
Razer

KellynKeay.png

Ms Kellyn Keay
Director of Legal and Compliance
Love Bonito

WalterChia.png

Mr Walter Chia
Chief Representative Officer, Asia Pacific
International Trademark Association (INTA)